Just a heads up that some new statistics on Renting vs Buying are now available and show (in many markets) strong rationale for buying which is good news for your consumer marketing messages!
There is an interesting chart that shows market comparisons where it's anticipated cheaper to rent vs cheaper to buy. The full story can be found here: http://www.npr.org/2011/06/08/137029194/for-many-its-still-a-good-time-to-buy-a-home.
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